the stage is set

Speed City is the perfect stage for the searing cool of Hard Rock. Daytona Beach is America’s original beachfront mecca attracting thrill seekers and rebellious sophisticates who want to kick back or kick it up a notch. Perfectly situated on nearly 1,000 linear feet of beach, the iconic tower will be geographically cradled on AIA about 3/4 mile south of the Daytona Beach Pier.